Driven in part by Apple’s iPhone-inspired mobile revolution, audiences are changing dramatically, and enterprise and marketing execs in the advertising industry must think ahead to where the media puck is flying.

iPhone natives are everywhere

You don’t have to dig too deep to see how traditional media models have changed. Take a subway journey, and you’ll be surrounded by people staring at their iPhones.

When we get home, we are already more likely to watch a streaming channel than to endure the pap provided by broadcast TV. At work, we’re as likely to be involved in virtual meetings as we are to be engaged in them face to face.

The inference for most is that Apple’s adventures in enterprise technology, augmented reality (AR) and television will inevitably align, and both consumers and enterprise pros need to think hard about what that future holds.

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