Jonny Evans

About the Author Jonny Evans


3 iPhone X hands-on video reviews push Apple at new audiences

Apple hopes the iPhone X will set the standard for the next ten years of smartphone development, so it shouldn’t surprise anyone that Apple chose to push beyond traditional tech tastemakers by giving up-and-coming video bloggers a chance to look at the device.

One step beyond

Breaking into new circles is part of what Apple needs the new iPhone to achieve. You see, the device isn’t only aimed at technologists and existing iPhone users, it is also targeted at every other person on the planet.

Cisco notes that video accounted for 73 percent of all Internet traffic last year.

The new breed video bloggers are crafting their own new and diverse audiences, are made by people with diverse backgrounds, and appeal to the digital natives Apple knows it must connect with to maintain its message across the next decade. They are also widely shared.

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Comparing Apple’s original 2007 iPhone with iPhone X

Apple put a dent in the mobile planet when it introduced the original iPhone back in 2007, so how does that iconic device compare with the iPhone X the company hopes will define the next ten years of mobile device evolution? I’ve been having a few thoughts about the original iPhone and how it compares to the iPhone X.

Reinventing the phone

Steve Jobs called iPhone 2007 an “iPod, a phone and an Internet communicator”.

It introduced a touch-based interface, a unique rounded corner design, a powerful and intuitive user interface, a 2-megapixel camera and a 320-x-480 pixel TFT display.

These days the three functions Jobs described as being so critical to the device remain, supplemented (on the utility side) by enterprise-focused productivity functions, cloud services, artificial intelligence, augmented reality, and streaming service capabilities. The iPhone OS has gone through a decade of change, from the closed iPhone 1 to the powerful iOS 11 system.

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