Facebook’s bumpy introduction of bot capabilities inside its Messenger service may be saved by an unlikely candidate: business users.
While the company’s bot platform for consumers has been more widely discussed than its business counterpart, support for automated conversation partners also extends to the company’s Workplace service for businesses. In that context, users can interact with bots to perform functions at work, like getting a budget approved by their supervisor.
Business-focused bots have more utility than their consumer counterparts at this point, said analyst Patrick Moorhead of Moor Insights & Strategy. It’s one thing to run through an expense report with a bot, and quite another to order a pizza. There’s also more room for an imperfect user experience in the land of enterprise software, in Moorhead’s view.