Look! A new Amazon Echo!
The Amazon Echo Look is like the original Echo, plus a camera.
The $200 device delivers the Alexa virtual assistant. But the camera is optimized for helping you choose clothing to look your best when you get dressed.
The Echo Look is a camera for your bedroom. As such, it’s being widely slammed as a massive invasion of privacy.
But this view is wrong and based on a provably false assumption.
I’ll tell you exactly how the Echo Look actually improves privacy. But first, let’s take a closer look at the Look.
Alexa as fashion consultant
The Echo Look is shaped like a oversized pill — a cylinder with rounded ends that appears to be about half the size of the original Echo. It sits on a stand or mounts to a wall.