Look! A new Amazon Echo!

The Amazon Echo Look is like the original Echo, plus a camera.

The $200 device delivers the Alexa virtual assistant. But the camera is optimized for helping you choose clothing to look your best when you get dressed.

The Echo Look is a camera for your bedroom. As such, it’s being widely slammed as a massive invasion of privacy.

But this view is wrong and based on a provably false assumption.

I’ll tell you exactly how the Echo Look actually improves privacy. But first, let’s take a closer look at the Look.

Alexa as fashion consultant

The Echo Look is shaped like a oversized pill — a cylinder with rounded ends that appears to be about half the size of the original Echo. It sits on a stand or mounts to a wall.

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