IDG Contributor Network: The database integration rainbow: What Priceline has figured out

The next step in mobile marketing will involve IT starting to leverage all — or at least most — of the datapoints mobile already collects and making use of that integrated data.

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Consider navigation systems and meaningful restaurant recommendations. To a marketer, a recommendation’s value is derived from how often that recommendation is followed. The nav system knows what time the consumer often eats (either through directly asking when a profile was created or by observing the typical times the unit goes to restaurants), where she lives and where she is right now. The same techniques (survey when set up and observation of restaurants driven to) can also indicate her food preferences.

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Warning: Apple’s special projects team plans a smarter planet

Happening

Nanotechnology textiles that change color to reflect your moods; T-shirts with heart sensors designed to improve workouts; coats with built-in heating or cooling systems designed for wear in all seasons – sounds like sci-fi, right? It is, but these solutions already exist and now it seems Apple has plans to take a step into the sector.

Apple employee and internationally acclaimed designer, Marc Newson, is working with Apple (60 percent of the time) and close friend Jony Ive on “special projects,” he told Evening Standard this week.

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Apple’s 12 most important WWDC moments

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Cisco announces new CEO’s executive team, more departures

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After breaches, higher-ed schools adopt two-factor authentication

Payday didn’t go as planned on January 2, 2014, for some Boston University employees. On that day, about a dozen faculty members discovered their paychecks had not been deposited into their bank accounts. Instead, thieves had changed the victims’ direct deposit information and rerouted their pay. BU’s IT security team traced the attack to a phishing email sent to 160 people at the university. The email – which prompted BU faculty to click on a link and confirm their log-in details – led to the compromise of 33 accounts. Thirteen faculty members had their paychecks stolen.

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(Insider Story)

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How you know it’s time to check your privacy settings [CARTOON]

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Microsoft makes it easier to extend Visual Studio

Microsoft is looking to help developers extend Visual Studio with the release of Project System Extensibility Preview.

Developers can define new project types, write extensions to customize the user experience, or add features with little coding, Andrew Arnott, principal engineer for Visual Studio, said in a blog post this week. “Gone are the days where you have to create or maintain an entire project system — usually a fork based on MPFproj — often containing well over 100K lines of code. Instead, you’ll be building on the CPS (Common Project System) that ships with Visual Studio and is already used by C++, JavaScript, and ASP.Net 5.” 

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HDS adds to advanced analytics portfolio with Pentaho buy

Hitachi Data Systems (HDS) today closed its acquisition of data integration, visualization and analytics specialist Pentaho, building on its growing presence in Internet of Things (IoT), operational technology (OT), big data and machine-to-machine (M2M) analytics.

“IoT isn’t just about ‘big’ data — it’s also about small data that drives big outcomes,” Vernon Turner, IDC senior vice president of Enterprise Systems and IDC Fellow for The Internet of Things, said in a statement Thursday.

“Hitachi Data Systems is building a robust analytics framework that combines Hitachi’s formidable industrial, societal and business expertise with its rich portfolio of data infrastructure and analytics solutions,” he added. “The Pentaho platform provides a key unifying element that complements HDS’ OT and IT heritage and will pave the way for new innovations in the company’s IoT, analytics and Social Innovation solution portfolios.”

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